Business Marketing
With extensive industry and communications networks, GF Energy develops, launches, and helps implement marketing and advocacy campaigns for clients who need to define or redefine their positions and products in electricity markets.
GF works with global companies to define and develop US investment opportunities and with US and Canadian companies to independently review investment plans. A specialty of GF is high-level due diligence-candid, hard-hitting dynamic reviews of more traditional static due diligence looking for questionable assumptions and stretch conclusions.
GF Energy is often retained by investors (private equity, hedge funds, etc.) to analyze investment options including those in Japanese utilities.
Recent GF Energy projects include:
- Managing a global client’s opening of a North American power investment business
- Identifying emerging demand-side trends for one of the nation’s largest investors
- Identifying retail opportunities for a telecom provider
- Designed, managed and implemented the launch of a new generating plant design for a global vendor
- Developed a mid-term US marketing strategy for a large vendor
- Managed effort to create increased sensitivity to financial requirements to responsibly manage the grid
- Created a strategic plan for overall restructuring of the North American transmission grid
- Managed high-level due diligence for a number of global players intending to invest in US market